About Loviki

Loviki is a small digital atelier based in South Africa, devoted to the quiet craft of machine embroidery. We design heirloom-quality embroidery patterns and deliver them as ready-to-stitch digital files, so that the beauty of traditional handwork can live on in everything you make — on a modern machine, in your own home, at your own pace.

Every design begins with a pencil and a hoop. Each stitch path is drawn by hand, then refined and test-stitched until it runs cleanly on the machine. What you download is ready to go: no fussing, no surprises, just the quiet pleasure of making something beautiful. Our growing library spans florals, monograms, alphabets, and seasonal motifs, offered in all the formats your machine understands — PES, DST, JEF, EXP, VP3 and XXX.

These designs are for embroiderers of every kind: the hobbyist stitching gifts for family, the small-business owner personalising wares for a market stall, and the seasoned maker who simply loves a good stitch. Whether you are threading a machine for the first time or have years of hoops behind you, you will find patterns here that are a pleasure to sew.

Loviki is built and run by a tiny team of makers in South Africa. We handle the drawing, the digitising, the testing and the packing of every digital file ourselves — because we believe good embroidery, like good craft, is made with care by people who love it. Thank you for stitching with us.